How Does Company Use and Share Information Collected From Me?
Personal data will be used and held by Company and may be used or held by BFC and its
affiliated companies and their agents or partners, who will provide services to Company. We will not sell, exchange or otherwise distribute your personal data to unaffiliated third parties (other than those listed above) without your consent, except to the extent required by law, or as set out below:
Fulfillment of Requests. Company may use personal data you provide for the purposes of carrying out your requests submitted through the Website, including to send you brand information or process transactions or respond to your inquiries or requests.
Administrative Communications. From time to time we may use personal data to send to you important information regarding the Website. Because this information may be important to your use of the Website, you may not opt out of receiving such communications.
Other Communications. We may use personal data to contact you by post, e-mail, telephone or SMS, to promote, to consider ways of improving, and to send you information about, Jack Daniel’s products and services. If you do not wish to receive further promotional material, you can send us an e-mail (see details in Section 9 below).
E-mails to Friends. In the event that we offer the functionality to permit you to send messages regarding Website-related content to a friend through the Website, you may provide us with your friend’s e-mail address so that we can facilitate your sending a message to your friend; provided, however, that we reserve the right to refuse to facilitate the message for any reason, including without limitation restrictions placed on this functionality by your jurisdiction or that of your friend. Company may retain your friend’s email address but will use your friend’s address only as described in this Privacy Policy and will not send additional promotional messages to your friend unless your friend registers with us (or has registered previously). Please note that any personal data you provide in connection with your request to send messages to your friend may be disclosed to your friend.
By using our send-to-a-friend functionality, you confirm that all friends you nominate to receive messages are of legal drinking age in the country where they reside and that they have consented to receiving the email(s) from this Website that you request us to send.
Promotions. We may operate prize draws, contests and similar promotions (collectively, "Promotions") through the Website. We typically ask you for certain personal data when you enter and, if applicable, win a Promotion. We may share the personal data you provide with individuals or entities involved with the promotion or as otherwise specified in the rules applicable to the particular Promotion. You should carefully review the rules, if any, of each Promotion in which you participate through the Website, as they may contain additional important information about Company’s use or disclosure of personal data. To the extent that the terms and conditions of such rules concerning the treatment of personal data conflict with this Privacy Policy, the terms and conditions of such rules will control.
Internal Business and Statistical Analysis. We may use personal data for our internal business purposes, such as quality assurance, data analysis, audits or targeted promotions. In addition, we may also use it to enhance our information and to aid us in providing our customers with targeted promotions. We use personal data to estimate our audience size and usage pattern and to recognize you when you return to our Website.
Affiliated Entities. To fulfill the purposes outlined in this Privacy Policy, we may share personal data on a need to know basis with personnel at our affiliated entities in the European Economic Area, or Switzerland or with BFC in the USA. Because BFC takes privacy seriously. BFC has certified to the Safe Harbor (see Section 1).
Service Providers. We may share personal data with third party service providers for the purpose of enabling these third parties to provide services to us (“Service Providers”). Service Providers may include customer support specialists, web hosting providers, customer data management and list enhancement companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Service Providers may be provided with access to personal data needed to perform their functions but only for that purpose.
Information Posted by Visitors. Company may make available through the Website services such as message boards to which you are able to post information, photos, images and other materials. Please note that any information, photos, images or materials you disclose through such services or otherwise on the Website becomes public information, and may be available to visitors to the Website all over the world and to the general public. In addition, when you choose to make a posting on such services, certain personal data will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose personal data, or any other information, on the Website. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL DATA YOU VOLUNTARILY DISCLOSE THROUGH THE WEBSITE.
Assignment. We reserve the right to transfer any and all information that we collect from Website users to another company or entity in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Company’s business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
Law enforcement; emergencies; compliance. We reserve the right to disclose personal data to others (a) to comply with legal process; (b) to respond to requests from government or other public authorities; (c) to protect the rights, privacy, safety or property of Company, you or others; and (d) to permit us to pursue available remedies or limit the damages that we may sustain.